CLIENT
Hawaiian Tropic

PROJECT
Social Voice 2016

RESPONSIBILITIES
concept creation, design


Hawaiian Tropic Cinemagraphs

 

Hawaiian Tropic wanted to appeal to appearance-conscious sun-lovers on social media with the goal of driving brand awareness and product trial.

I introduced the client to cinemagraphs; imagery with subtle movements that captured a moment in time. This was the perfect format for creating desire and indulging the senses. Cinemagraphs were the main component of monthly Facebook and Instagram content calendars. Once the peak sales season concluded, a consumer data study showed a 10% incremental sales lift attributed to our social media campaign.