Hawaiian Tropic

Social Voice 2016

concept creation, design

Hawaiian Tropic Cinemagraphs


Hawaiian Tropic wanted to appeal to appearance-conscious sun-lovers on social media with the goal of driving brand awareness and product trial.

We introduced the client to cinemagraphs; imagery with subtle movements that capture a moment in time. This was the perfect format for creating desire and indulging the senses. Cinemagraphs were the main component of monthly Facebook and Instagram content calendars. Once the peak sales season concluded, a consumer data study showed a 10% incremental sales lift attributed to our social media campaign. The cinemagraphs have generated over 8 million impressions.