PlayOn Product Photoshoot
art direction, photography, design
Playtex Sport Photoshoot
Playtex Sport needed a new set of social assets to reinvigorate their Instagram presence. The challenge was to showcase feminine care products in a tasteful manner that would be appealing to consumers.
I went out on location and photographed the products in several high school sports scenarios—in gym bags, lockers, and other places where young women might keep Playtex Sport. A custom color-correction process gave the images a unique look that appealed to the demographic's familiarity with Instagram's filters. The photoshoot was a low-budget solution for the client and supplied assets for a year's worth of social content.