CLIENT
Latis Imports – Rodenbach Beer

PROJECT
Rudi Q&A Video Series

RESPONSIBILITIES
art direction, filming, post production


Rodenbach Video Series

 

Latis Imports is a beverage distributor that focuses on specialty beer brands, and they needed a way to introduce Rodenbach (a Belgian sour beer) to the American market. Research indicated that craft beer enthusiasts were unaware of sours or had a bad experience with a sour beer, leading them to discredit the entire category.

An interview video series was created to tell people about sour beers, how they're made, and why they should try Rodenbach. The videos have been viewed over 400K times and continue to be an important element in Rodenbach's online marketing.